We are pleased to report that the head of our lab, Dr. Roland Molontay, received the prestigious invitation to give a plenary lecture at the 31st EMOK (Association for Marketing Education and Research) Conference, which also celebrated the association's 10th anniversary this year.

In his presentation, titled “Brands, Memes, Models: What Data Science Brings to Modern Marketing?”, Roland demonstrated how data-driven methods are transforming marketing strategies and how they contribute to a deeper understanding of consumer behavior.

We would like to take this opportunity to thank the organizers – Szilvia Bíró-Szigeti, Zsuzsanna Szalkai, and Anikó Kelemen-Erdős – for the invitation and the warm welcome at this outstanding professional event.